Store Brand vs. Manufacturer Brand and Co-branding

Store: 7/11

Product: Men's razors

Store Brand- 7&I Premium Razors

• 313 yen
• 3 Razors per pack
• Limited designs on package
• No physical view of the product
• 4 blades and lotion strip

Manufacturer Brand- Gillette Razors

• 1050 yen
• 1 Razor
• Direct view of product in package
• Quality razor handle made of medal
• Vibrating razor
• 5 blades and double lotion strip

Co-branding
7/11 & Fuji-Xerox
They offer faxing and Xerox capabilities inside of the 7/11 store.