Thursday, May 14, 2015

4 P's in the Japanese Market

Product #1 Haagen Dazs
P1- Ice Cream company
P2- sold for around 260 Yen
P3- Sold in convenience or other small stores (high traffic areas)
P4- Pictures of delicious looking ice cream nearby places where they are sold.

Product #2 Red Bull
P1- Energy Drinks
P2-  sold for 263 Yen
P3- Sold in convenience and grocery stores
P4- Same pic and can as sold in other countries. Just with different Japanese characters under the main logo.

Product #3 Ray-Ban
P1- Sun Glasses
P2- sold at around 13400 Yen, depending on the style on the glasses
P3- Sold in malls or shopping centers
P4- Use models to show off the product, normally has some kind of discount price to attract people.

Product #4 Beats by Dr. Dre
P1- Head phones
P2-  sold at 12500 yen depending on type of head phones and models
P3- sold in Electronic stores
P4- Provides a hearing sample, gives the consumer a chance to try them out

Product #5 Wii U
P1- Video Game console
P2- Around 30000 Yen depending on the bundle
P3- Sold in Electronic and gaming Stores
P4- Set up a sample to play a few games in store. Also provides several bundle deals


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