Thursday, May 14, 2015

5 Products [Four P's]

 
 
 
Japan has consistently maintained one of the world’s lowest rates of out-of-wedlock births, well below 5 percent. It has been reported that only 1.1 percent of Japanese births are to unwed mothers. This number has been approximately unchanged for about 35 years. In the United States, the unwed birth rate is at mouth-dropping 51 percent. This would cause condom marketing and promotion in America to take on a much more serious nature than in Japan due to the high demand. The advertisement in Japan typically would be to a family that's married but not ready to procreate versus in America, promotions would captivate more of a casual use. I would hate to be "that guy", but one would have to look at condom sizing and perhaps the difference in genitalia sizing between the two countries. That would create a huge importance on materials that are required to make these Japanese condoms. I decided to conduct a small study of my own. I found from my makeshift experiment that condoms can only be found in 1\9 convenient stores in Japan. In America I know from past experiences that this percentage is drastically higher.


With most of the world attempting to emulate American culture by becoming westernized, it's becoming increasingly difficult to see the divide between true Japanese culture and evolved Japanese culture. In traditional Japan, there was no need for the use of a belt due to the fact that most clothing was made to measurement and had no area for belt loops. The advertisement in America presents belts as a necessity that may need a fashionable twist that would act as a cherry would to an ice cream sundae. Also, due to Americans generally having larger body types than Japanese, the measurements for belts would also be much different. Perhaps the material would be slightly different as well, as leather is not extremely popular in Japan as silk and polyester are. The success of the of the belt industry in Japan is dependent upon success in the denim industry. Whereas in America, belts will sell regardless due to any fashion genre(especially male fashions) requiring the use of a belt. 


After waking up two days in a row with excruciating back pains, my next item of mention came without little consideration. Beds! Well, and mattresses. In my homeland of America, beds are viewed as a means of comfort while sleeping. Competing companies have been consistently engineering bed after bed in hopes of creating the most comfortable and sturdy beds in the world. In Japan, many people still sleep on a traditional Japanese cot. I can't blame anyone for this discomfort however because Japanese living quarters are much too small for the monstrous beds that Americans are used to. In America, at all furniture stores, it is easy to locate and purchase a bed. I have yet to come across a store that sells beds in the manner that they do in America. American has even gone as far as to create mattress stores, stores that only sell the most comfortable mattresses. Television commercials, radio advertisements, and newspapers articles have been catered to bed industry because it is in high demand in America.  


In Japan, men's shoes are available only up to size 28cm (US size 10) and women's up to size 25cm (size 8). 


When you mention Toyota, Honda, and Nissan, most people would think innovative and ground-breaking Japanese automobile industry but since entering Japan, it's quite evident that the bike industry is clearly in control. Everywhere you turn you see a native dashing and darting by on a bicycle. Now-a-days, bikes are obsolete in America. I mean it's not often that you turn on the television and spot a bicycle commercial. The bikes here in Japan aren't as appealing as most would be in America but they certainly seem more durable and more reliable. 

No comments:

Post a Comment