Wednesday, May 27, 2015

Advertising in Japan

Pioneer Advertising
 
This magazine represents Pioneer Advertising. They suggest the idea of taking more time off for vacations. They don't promote a specific location, just that humans need more relaxation time.
 
Institutional Advertising

 

This product poster is promoting Coca-Cola as a way of life. They are also promoting the green aspect of Coke, which is recycling.
 
Product Advertising


The ad for this Panasonic robot is promoting the cleaning ability of this one specific item, and claims that it is the best of its kind!
 
 
Competitive Advertisement

 








 This ad is showing a comparison of backpacks on the left side, then on the right they show the one that they suggest. This is an example of Competitive Advertising.
 
Comparative Advertisement
Here they show a list of potential cellphone options, and give you details about each one. In no way are they trying to sway your decision, they are just providing facts.
 
Advertisement that wouldn't pass in America
This ad is a perfect example. Cigs are not allowed to be colorful, nor offer packaging or promoting that would tempt children into trying them.
 

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