Nissan R34 Skyline
This purchase would be an opportunity.
Information search for this product would be Internal and External. External factors such as friends having one, race car drivers using them, and product advertisement would make people want them. It would then become internal based on the sheer fact of cost.
Purchase- The purchase price for a car like this is $7000 - $12,000 depending on condition.
Consumption- The use of this product would be the ability to drive to destinations, the attraction it would bring from people on the street, the ability to get anywhere quickly, and getting to use an amazing 400+hp vehicle.
Post Purchase Behavior- The behavior after getting a vehicle like this is generally joining a car club, going to car meets, taking the vehicle to a racetrack, and even customizing it to make more power.
Unique ways this product is being marketed- This is really a word of mouth type product. People hear the price and are scared, but then see the beauty of the product and almost instantly fall in love. Nissan affected buying trends by driving these types of cars around major cities, only offer these in Japan, and having them come stock from the factory turbo charged.
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