I've been under the weather for a few days so I’ve spent my day resting and preparing for our day long day tomorrow. I went to class this morning and reviewed segmentation, targeting, and positioning. We did an exercise titled identifying segment needs and split in teams of two to complete the assignment. After class, I spent a lot of time working on my final report. I worked for a few hours in my room and decided I wanted to enjoy the good weather outside. It was in the upper 80s with a nice breeze so I took a walk through the neighborhood. I wanted to get something quick so I grabbed McDonald's because it was familiar and headed back to the hostel to continue working.
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