Japan Advertising

This magazine is an example of pioneer advertising because it is promoting the idea of being active in life not just with a specific brand.

This is an example of institutional advertising because it is promoting a cetain thing which is disney sea.

This is an example of comparative advertising because it is comparing two different products.

This is an example of a product add because it is presented on a product.

This is a example of a competitive add because many brands are listed but one is preferred to the others.

Dr. Kadzys

 

We had a gentlemen by the name of Dr. Kudzys come talk to our class, I learned many things from him about Japanese culture. A big thing he hit on was the way that Japanese peoples life usually go, it was very interesting to find the many types of ways this usually goes, he said that most Japanese people are born Buddhist, merry like a Christian and die Shinto. This was a very interesting perspective on Japanese culture that I had never heard of before.

     Another interesting thing I learned about Japanese culture was the many gods that Japanese people have; I think he said something like they believe in over 3000 gods. This is just so much different from in America where there is only one God for the most part.

One thing that the Doctor mentioned that I had herd before was that people would pretend not to speak English if they don’t want to talk to you; the shyness of the Japanese people is a huge thing that surprised me when I came here. In America people are a lot more loud and outgoing then the Japanese people. Another interesting cultural point of Japanese culture would be the diversity of religion in families. In the US the children usually follow the example of what religion they are in but in Japan you can have a Buddhist, a museum and a Christian all living in the same house hold and the and no one would argue because the Japanese people believes that everyone has there old opinion and that they are entitled to it. The Japanese believe that everyone has a good opinion on what they worship.

     All in all this was a very informative and interesting brief history lesion on how Japanese people behave, I was very glad I got the opportunity to here more about the awesome animal that is Japanese culture.

An American's Japanese Dream XIX

May 28, 2015

      Today after class, a few students decide with some instructors to visit the old city of Kamakura. Kamakura is a small villages primary known for its shrines, but there is one more feature that it has that makes it stand out from the neighboring cities. Kamakura is home to one of the Sitting Buddha. There are many Buddha statues all over the world and each one has slight differences from the others. This statue was for one, about two and a half stories tall.
      We were also able to walk inside the giant Buddha and see some information about how it was made and all the certain stitching that went into the crafting of the Giant Buddha. They say that if you rub the Buddha's belly, you will be blessed with great fortune and luck.
      Not much more was done that do due to the rapid approach of the end of our study abroad program. I sacrifice any free time that I has to finishing up any work that I have not started or close to finishing.

An American's Japanese Life XIII

May 27, 2015

      Today started off like a normal day. There were no early excursions like we had in the past few days. It was our first day going back to class after about four days of solid traveling around Japan. I was kind of glad to get back to the regular schedule because I was truly tired of running around, Train riding, and walking what seemed to be like a thousand miles resulting it sore feet and complaining. I felt happy just sitting in a room or an hour and a half rather than the endless walking I had to endure the past week.
      During class, we went over the different types of advertisement and how it is used. So for our homework, we had to go out into the world and find any examples that would the specific type of ad that we were looking for. On our quest for the ad examples, a few friends and I came across this building that specializes in wood block print. I did not actually know what wood block print was, but my friend seemed pretty excited about it. We decided to take a break from the assignment and take a look at the place. It just so happened that this place was the famous Mukuhankan owned by the print master David.
      We walked into his shop and he greeted us with open arms. It was that warm type of invitation that you need once in a while to justify that there are still nice people in this world. He took us around the shop explaining what he does and how long he has been doing it. He has been working there since I was born back in 1993. Along with the tour, we were given the opportunity to actually watch how to art was done by one of his students. At the end, my friend bought a piece that resembled the characters for the famous Nintendo game "Star Fox".
      We left the shop and carried on with our previous task of finding the ads. Some of the group decided to split and leave for the hostel. We roamed several shopping areas before deciding that the best thing to do was to go to the local 7-eleven and check the magazines rack. There we found most of our assignment.
       For dinner, we decided to go a sushi place. Dr.V gave me the challenge to eat over 14 plates of sushi. I happily took on that challenge, gather a crew and headed to the sushi place. At the end of the end, I summed up a total of 15 plates while me friend exceeded and got 18 plates. Challenge accept
and exceeded.

Kamakura, and the Giant Buddha

What you're looking at is the giant Buddha nested in Kamakura. Kamakura is a small town located about an hour outside of Tokyo. Hidden away in Kamakura is this statue of Buddha which stands 3 or 4 stories tall in the middle of a courtyard. Our journey there way pretty relaxing, it was just a train ride away and about a 5 minute walk from the station. Kamakura is nothing like Tokyo or Kyoto. It resembles more of a rural area than anything. However, it still remains beautiful regardless of all the tourists that shuffle their way in and out just to catch a glimpse of this statue.

Japan Advertisement

Japanese Advertisement

Japanese Ads that can not be shown in America:
The availability of such magazine is prohibit in America because it advertises what America deems "lude" actions to and public and is placed in a place where children could wonder upon them.

Product Ad:
This advertises a single specific product. In this case,the are advertising a certain type of headphones.

Pioneer Ad:
This ad does not sell a product or a service, but it promotes a change of life. Its promoting just going outside and enjoy the outdoors

Competitive Ad:
The show a list of several brands of cigarettes but in the medium advertisement there are suggested brands. It is saying you can buy some brands but we prefer these brand.

 Comparative Ad:
The Ad shows multiple items that provide that same service, but it does not tell you which to buy. Instead, it provides its stats compared to another.

Institional Ad:
This Ad shows that by buying this product you're not only helping yourself, but you're helping the world. Buying Hybrid allows you to help save the world just by driving

Mokuhankan Woodblock Print

The highlight of my day has to be this purchase. This is an original Ukiyoe Heroes Woodblock print made right here in Asakusa. Mr David Bull and his partners are the ones who started this entire line and have ben doing these prints for over 30 years. Mr Bull just opened this location up 6 months ago and has been doing well when it comes to business. I am absolutely thrilled that I just so happened to stumble into his store and discover such greatness.

Japan Day 19, the highest I've been in Tokyo (Tokyo Skytree)

Today was started off with an amazing presentation from a Lithuanian ambassador. His name was Dr. Kudyz, and he gave us an interesting look on the life of Japanese people. After class Tom and I decided to finally visit the Tokyo Tower. This was literally the highest point I have been in Japan. It was around $28 to see this point, but it was an absolute breath taking view. We spotted the Tokyo Dome, Sensoji Temple, and many other points of interest. This would defiantly be a place worth vising for anyone wanting to tour Japan.

Japnese advertising that would not fly in the US

This is a common sports drink found in japan. Most people see this and don't think anything of it because it is an English word Sweat. However if you tried to sell this product in America the chances of it being popular would be slim because you are literally labeling something as sweat, no one wants to drink sweat so this product would not do to well with that name in America.

I See Disney Sea entry 17

 

Today was a heck of an awesome day we woke up and went to class. After we went to class I went down to the cafeteria where I hade some lunch after that I was kind of nerves because I wanted to go to Disney Sea but the people I was trying to go with already headed back to the hostel. With no one going back anytime soon I was by myself to navigate Tokyo in order to go. I successfully made it back to the hostel by myself for the first time with no problems. When I got back I had a little while before I was going to the park so I picked up a pork bun and had a little snack before I left. After about 30 minutes I met with Carter, Alyshia, Katie and Gabby and we set off to the place where dreams come true in Japan, AKA Disney Sea.

When we got to the front gate we ran into some trouble. It turns out getting the point across that you can run debit as credit did not get across to the people of Disney Sea, we tried for like 30 minutes to get them to run it as credit but it was not happening, after that we tried to get money out of the ATM inside the park with someone following us in but it turns out the machine did not accept our cards either. Finally Alyshia was nice enough to pay for us with her credit card, we immediately paid here back in American money. After that adventure it was off to the wonder that was Disney Sea. It was a huge themed park with about 5 rides and several attractions. When we first got in we just walked around a little bit and took some pictures. First we went into the little mermaid themed area, which looked really cool. It completely simulated what it would be like to be under water. In there the group got a bite to eat and then we hit the rides.

First up we road the raging spirits ride. This was a traditional rollercoaster that had one loop in it as well as some drops and downward spiral tracks. This coaster was fun but not my favorite. After the raging spirit ride we went to the Indiana Jones ride, which was an adventure ride that you went around and experienced the crystal skull adventure first hand. My favorite part was where at the end a figure shot a huge steam ball at us made to look like a fireball it was so cool. After Indiana Jones we went on the tower of terror, this was probably one of my more favorite rides at the park. It was very similar to the one in America except that this one had a different story line. It was hard to know what exactly was going on but from what I gathered from watching it was that there was a guy who stole an ancient artifact from some tribe in Africa that cursed him. When he got back to his hotel in America the curse caused the elevator to drop from the top floor all the way to the bottom killing him instantly. Other then that the ride was completely identical to the one in America. After riding the tower of terror we got on the journey to the center of the earth, which was truly an awesome ride. It started out slow but then near the end accelerated to a very fast speed to the top of the volcano and spit you out down a hill at the end of the ride. After the journey to the center of the earth we road kind of a childish ride based off of the Sinbad movie It was pretty much the same as it’s a small world after all but more updated and themed. After this on the way back we figured up that we walked about 12 miles that day, truly a fun filled awesome day!!!

Advertising in Japan

Pioneer Advertising

 

This magazine represents Pioneer Advertising. They suggest the idea of taking more time off for vacations. They don't promote a specific location, just that humans need more relaxation time.

 

Institutional Advertising

 



This product poster is promoting Coca-Cola as a way of life. They are also promoting the green aspect of Coke, which is recycling.

 

Product Advertising

The ad for this Panasonic robot is promoting the cleaning ability of this one specific item, and claims that it is the best of its kind!

 

 

Competitive Advertisement

 









 This ad is showing a comparison of backpacks on the left side, then on the right they show the one that they suggest. This is an example of Competitive Advertising.

 

Comparative Advertisement

Here they show a list of potential cellphone options, and give you details about each one. In no way are they trying to sway your decision, they are just providing facts.

 

Advertisement that wouldn't pass in America

This ad is a perfect example. Cigs are not allowed to be colorful, nor offer packaging or promoting that would tempt children into trying them.