Sunday, June 7, 2015

Unique Things That Affect The Consumer Process In Japan

Unique things that I have noticed the short period that I have been in Japan. These things are a big part of shopping in Tokyo.

o   Customer service - always above and beyond, its like nothing you see in the US.
o   Promotion of products through anime, cartoon characters, quirky ads - I would say 80% of ads that I've seen have these traits. I wish it was like that in the US. Its so fun!
o   Plastic food displays - This is the coolest thing to see what you're food will look like before you even go in the restaurant. Its a great way to figure out where to dine while you're walking down the street deciding where to go.
o   Holidays/festivals – There seem to be festivals every weekend. During these times, the streets are filled with vendors selling food and games. There are also items to buy that are specific to that festival.
o   Walk/bike everywhere – Because everyone walks and/or bikes alot, there is a heavy demand for convenient drinks and food, specialty foot care and shoes. As a result there are many vending machines and convenient stores to provide these items.

o   Humidity – Because everyone walks everywhere and it is so humid, there are many products to accommodate this such as small cloths/towels, fans, vending machines with water, and even menthol wet ones.


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